Tel: 07961 443 918
Privacy Policy
Introduction
Dan Morris Limited is a company registered in England under number 07363760. Our registered office is at Spire Cardiff Hospital, Croescadarn Road, Cardiff, CF23 8XL.
​
This privacy and cookie policy (“Policy”) describes how Dan Morris Limited (“Company,” “we,” and “our”) collect, use and share personal data when using this website: optegra.com (the “Site”). Please read the following information carefully to understand our views and practices regarding your personal data and how we will treat it.
​
We encourage you to read the Privacy Policy in full. However, to summarise:
-
We will always use your data within the law.
-
We will never sell your data
-
We will always respect your wishes about how you would like to be contacted.
Updates to this Privacy Policy
We will post any modifications or changes to the Policy on our Site. We reserve the right to modify the Policy at any time, so we encourage you to review it frequently. The “Last Updated” legend above indicates when this Policy was last changed. If we make any material change(s) to the Policy, we will notify post a notice on our Site prior to such changes(s) taking effect. In the event that such a change could materially affect your privacy, you will be notified without delay by appropriate means.
Contact Us
If you have any questions about this Privacy Policy, please contact us by email at cardiffeyeconsultants@gmail.com or please write to our Data Protection Team at the following address:
Dan Morris Limited, Spire Cardiff Hospital, Croescadarn Road, Cardiff, CF23 8XL
​
Why do we collect your data?
​
-
We obtain and use your personal details and financial details in order to establish and deliver our contracted services to you.
-
Where you access our service through your health insurance provider we will need to share personal information including medical information with your health insurance provider with your explicit consent.
-
Where you access our service through the NHS we will need to share personal information including medical information with the NHS with your explicit consent.
-
We obtain and use your medical information as this is necessary for medical purposes, including medical diagnosis and treatment.
-
We also store your medical information such as notes from consultations for regulatory compliance purposes. For example, we may need to review your information and, where necessary, make disclosures in compliance with reasonable requests by regulatory bodies including the General Medical Council, MHRA, and Care Quality Commission, Private Health Information Network (PHIN) or as otherwise required by law or regulation.
-
We use your email address, postal address and telephone to send you occasional updates and marketing messages where you have given your consent or where you have not opted out, based on our legitimate interest in marketing our services to you, and subject to your right to opt out at any time).
-
We use your telephone in order to communicate with you regarding appointment bookings, resolving of queries or complaints.
Information we may collect from you
Information you provide
​
Personal details – Basic information about yourself that you provide by filling in forms on our Site or speaking to us on the telephone; such as your name, date of birth, physical address and email address, telephone numbers.
Medical information – Information about your symptoms, consultations, medications and procedures.
​
Financial information – We do not collect or store credit or debit card details. When you make any payments using your credit/debit card, these details are processed directly by a third-party processor that will store all payment information and transactions details. We will only retain limited details of the transactions on secure servers located in the UK.
​
Insurer funded – Where your access to our service is funded by an insurance provider, with your consent, we will need to let your insurance company know your name, email address, policy number, demographic information, appointment and procedure details.
​
Passive information collection and use
​
As you navigate through the Site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as Internet Protocol addresses, cookies, internet tags and navigational data collection.
​
Please read our Cookie Policy and review the Cookie Settings for detailed information about cookies and other tracking technologies used on our site. In this policy you will also find information on how to disable cookies and tracking technologies if you do not agree to their use as well as the consequence(s), if any of disabling each specific cookie/tracking technology. If you do not disable any cookies or tracking technologies we will infer your consent to their use.
​
We and our third-party service providers may passively collect and use information in a variety of ways, including:
​
Through your browser – Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, and Internet browser type and version. We may collect similar information, such as your device type and identifier, if you access the Site through a mobile device.
​
IP Address – Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.
​
Using pixel tags, web beacons, clear GIFs, or other similar technologies – These may be used in connection with some Site pages and HTML-formatted e-mail messages to, among other things, track the actions of Site users and e-mail recipients, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates.
​
Online behavioural advertising – The use of cookies, pixel tags, web beacons, clear GIFs, or other similar technologies allows our third-party vendors to deliver advertisements about our products and services when you visit the Site or other web sites or web properties across the Internet. These vendors may place pixel tags, web beacons, clear GIFs, or similar technologies on the Site and other websites or web properties, and also place or recognize third-party cookies when you visit the Site or other sites or web properties. They may use information about your visits to the Site and other web sites or web properties to provide advertisements about goods and services that may be of interest to you.
​
Device Information – We may collect information about your mobile device, such as a unique device identifier.
Third Party Sites and Services
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any App) that is available through this Site or to which this Site contains a link. The availability of, or inclusion of a link to, any such site or property on the Site does not imply endorsement of it by us or by our affiliates.
Social Media and Sharing Tools
On some pages, we may also feature embedded ‘Share’ buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g. Twitter and Facebook etc).
​
These sites may set cookies which can identify you as an individual when you are also logged in to their services. This means they may be collecting information about what you are doing online, including on our Sites. We do not control these cookies and you should check the relevant third-party website to see how your information is used and how to opt out.
Security
We use reasonable organisational, technical and administrative measure to protect personal information under our control and in accordance with this privacy policy.
​
Unfortunately, secure transmission of information via the internet cannot be guaranteed due to security threats outside our control and you acknowledge that transmission over the internet is at your own risk.
​
If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with the ‘Contact Us’ section.
Cross-Border Transfers
Personal information other than medical data may be processed or stored via destinations outside the European Economic Area, but always in accordance with data protection law and subject to strict safeguards. For example, we work with third parties to use their software platforms to send communication emails to our users.
How do we use your data?
We use and disclose information you provide to us as described to you at the point of collection.
​
We also use information from or about you:
​
-
To respond to your inquiries and fulfil your requests, such as to send you documents you request or e-mail alerts.
-
To send you important information regarding our relationship with you or regarding the Site, changes to our terms, conditions, and policies and/or other administrative information.
-
For our business purposes, such as data analysis, audits, developing new products, enhancing our website, improving our products and services, identifying Site usage trends, personalizing your experience on the Site by presenting products and offers tailored to you, and determining the effectiveness of our promotional campaigns.
​
We may also disclose information collected through the Site:
​
-
To our third-party service providers who provide services such as website hosting and moderating, mobile App, hosting, data analysis, payment processing, order fulfilment, infrastructure provision, IT services, customer service, e-mail and direct mail delivery services, credit card processing, auditing services, and other services, in order to enable them to provide services on our behalf.
-
To our affiliates for the purposes described in this Privacy Policy.
-
To a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
-
Sub-processors. We may share information with sub-processors who assist in providing us with key services.
Data Retention
We retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy, as well as our Corporate Health Records Policy, unless a longer retention period is required or allowed by law or to otherwise fulfil a legal obligation.
Use of Site by Minors
This site is directed to adults. It is not directed to individuals under the age of 16, and we request that these individuals do not provide personal information through this Site.
Your rights
You have the right to:
​
Access the personal data which the Company holds about you. This is called a Subject Access Request (SAR) and must be made to the Data Protection Manager using the details in the ‘Contact Us’ section.
​
You may use this process to exercise your right to:
​
-
Have your personal data rectified if it is inaccurate or incomplete.
-
Request that we erase information we hold about you.
-
Restrict the processing of your personal data, for example ask us not to contact you.
-
Object to the processing of your data for specific purposes such as communications or direct marketing.
-
Ask for the transfer of your data electronically to be provided to a third party (data portability)
​​
You also have the right to lodge a complaint with the Information Commissioner’s Office:
​
Address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113 (local rate)